Where is Your Phone Number?

By Jeff Mulligan (C) 2008

There is probably a major problem lurking on your sales
page right now. And it could be hurting your profits.

Experts agree that one of the most important factors in a
successful website is credibility. This frequently
translates into the credibility of the site owner. People
are more likely to buy from somebody they believe in.

Is your website as credible as it could be?

People judge credibility by many subtle factors. Does the
design of the site look professional? Is the site well
written? Are there typos and grammar errors strewn
throughout the site? Is the author believable? Does the
author have experience in this market or with this product?
These are all important factors.

We also know that a strong guarantee is a key part of a
successful sales page. Taken one step further, the reader
needs to believe he will actually get a refund if
requested. And herein often lies a major inconsistency.

Look at your sales page and ask yourself: Who is standing
behind the product? What do you provide for contact
information?

If there is only an e-mail address, or worse yet, no
contact information at all, then you do not have a
believable guarantee.

If you want someone to believe that you stand behind your
product you need to be reachable. Put your complete
contact information on your web site. I'm not just talking
about an e-mail address. Consider adding your snail mail
address and even, dare I say, your phone number.

At first, I worried about using this approach. I feared
getting calls at all hours of the night. I worried about
getting overwhelmed. But, I reasoned, I could always remove
the phone number if it became a problem.

Turns out, having my phone number on the site is a
blessing. I have made dozens of sales because I have been
available to answer one or two simple questions from a
prospect. I now look at each telephone call as an
opportunity to help someone solve their problem and,
frequently, earn their business.

I have received numerous comments from customers saying
that one of the reasons they purchased is because they can
tell there is a real person standing behind this
business. The fact it is, I only get about one or two phone
calls a day. And my sites have thousands of visitors every
day.

Get the 15 ways for Clickbank affiliates here


In summary, take a look at your own sales page or contact
page with a critical eye. Do you look like just another
anonymous web site? Or is there a person there; ready,
willing and able to help. The answer to these questions may
have a lot to do with your conversion rates.

At the very least, test putting your phone number on your
web site. Even if your web business is part time, with a
good voice mail system you will sound professional and you
can return phone calls when you are able. Try this
credibility improvement. And see if it doesn't improve
your sales.

Resource Box:
Jeff Mulligan has an MBA and 20+ years of marketing
experience as an ad agency Senior VP and VP Marketing for
two software companies, one of which was publicly traded.
Jeff owns CBmall, a site that provides 15 different ways
for ClickBank affiliates to earn income on thousands of
popular InfoProducts.

If you want my free CBmall click here

Making Money At Home With Clickbank Elite : A Product Review

By: Liane Bate

An easy way to start making money at home almost effortlessly with your online business is to set up a Clickbank website. This site would offer electronic products available through the Clickbank marketplace that you can sell as an affiliate and earn commissions from. Clickbank is probably the best way online to sell affiliate products.

I wouldn't say that Clickbank is a business for making money at home in itself. Rather, it is something that allows you earn extra cash, big or small, from product sales to boost your regular online business income. In my opinion, it should be used as a supplement to your internet business, not as your only means of generating income.

I say that because an online business is more than just selling products and services to make money at home. A business means you offer something of quality to customers over the long haul in hopes that they will become repeat customers because you have offered information or services that are unbeatable from a source they can trust.

If you want to start making money at home quickly to supplement your business, Clickbank works like a charm, but you have to know how to use it effectively if you want to make the sales.

That's where Clickbank Elite comes in. Clickbank Elite is both a manual and software that will help you choose the top-selling items at Clickbank that you want to promote on your site or blog, or other advertising means. It is updated regularly so you know what's hot and what's not.

The software gives you a search screen where you can select products by keyword, categories, subcategories, commissions earned, popularity, gravity, and so on. You can further sort the data you receive with dropdown menu choices and even export it to a spreadsheet if you want.

Product rankings will let you know which products will help you start making money at home. You can even track where your sales came from, find products that will soon become hot sellers, and create ads that look like Adsense ads to promote your products.

Will this software really generate more sales for you and get you earning more money at home? Well I have been using Clickbank Elite for several months now, and while it is great at helping you find the best products to promote online, it has really not helped me anymore than one person's advice on a forum.

If you have no idea what products to promote, or what gravity and $/sale means, then it's a good idea to get a copy of Clickbank Elite because it will help you start making money at home.

But if you have a good or even basic knowledge already of what gravity means, how much you want to earn, and $/sale, then you really don't gain a lot more by ordering Clickbank Elite than you would by simply going to the Clickbank marketplace and choosing products based on gravity and $/sale.

The thing to remember when making money at home with Clickbank is that if you choose products that are extremely popular sellers, then as a newbie internet marketer, you may not generate any sales because all the top dogs are using their savvy advertising skills and profits to beat you out.

Therefore, making money at home for you would mean knowing how to choose what's popular, but not too popular. For someone just starting out, you might want to choose a product where gravity is about 60-100, and $/sale is more than $20.00. These numbers are listed right on the Clickbank website.

Check out these two products from clickbank:
1. Tons of traffic, sign ups and sales
2. Get Google Ads Free

Now I admit to not always being on top of the game with Clickbank and Clickbank Elite, as there are people making fortunes who are using Clickbank Elite on a regular basis, downloading the updates and new products daily. If you do this, you will have an advantage by using Clickbank Elite.

However, with a solid background in internet marketing, and a knowledge of what products to choose based on the criteria mentioned above, then you will still be making money at home with Clickbank without using Clickbank Elite. Much of my income comes from here, so it's a good thing to consider!

About The Author
Liane Bate owns a Plug-in Profit Site web business, and is author of 110+ articles related to online business and internet marketing.