Friday, January 18, 2008

Pay-Per-Play is Ramping up

Things are getting very exciting as we get closer and closer to the official launch date of Pay-Per-Play on February 1st, 2008.

Pay-Per-Play have signed up over 24,000 core affiliate partners who were responsible for bringing on over 9,000,000 websites between December 6th and today. In all we anticipate our projected reach to be somewhere over 1 billion ad plays per month as verified by our 3rd party auditing company BPA Worldwide. That’s over 33 million audio ad plays per day. Revenue at $.02 per ad play (modest estimation) will be close to $700,000 USD per day… 35% of that revenue will go to PPP affiliates.

If you are sitting on the fence waiting for PPP to launch before recruiting website owners then you are giving your share of the pie away to someone else. I urge you to claim your piece of the pie while there is still opportunity to do so. There are over 180 million websites out there and we have only claimed 9 million of them. We still have a long way to go!

Good News…

Kelly K. Spors of the Wall Street Journal visited with Mike Knox for over 30 minutes to discuss PPP.

If you're not making money off your blog, 2008 might be the year.

As more people see potential in earning money off the Internet, there is a quickly expanding array of advertising services and tools for bloggers that go well beyond the standard pay-per-click text ads or display ads.

Many of the most widely used programs are adding features to allow users to customize the appearance and placement of ads on their sites. Some also are introducing newer money-making mediums such as audio and video ads.

"There's going to be a lot of new business models in 2008 that are geared toward more monetization," says Pete Blackshaw, executive vice president of strategic services for Nielsen Online, the Web analysis unit of the Nielsen Co.

Blog publishers could certainly use the help in making money. The vast majority of publishers make less than $10 or $20 a month through advertising, according to Internet-advertising experts. How much money is made through advertising on a site depends much on how much traffic a site gets, the trustworthiness of the content and how relevant the ads are to the visitors.

Audio and Video

Starting Feb. 1, San Diego-based V2P Communications is offering five-to-eight-second audio ads, called NetAudioAds, that will automatically play when a visitor lands on a blog or Web site. Publishers sign up for the free service and V2P then lines up advertisers, who bid on rates they will pay to have their ads played on a given blog. Bids generally start around $14 per 1,000 plays. Blog publishers get a 25% cut of the ad revenue.

About 25,000 publishers have signed up so far, says Michael Knox, V2P's co-founder, and several large companies and 2008 presidential campaigns have expressed interest in becoming advertisers through the service. A site that gets 2,000 unique visitors per day with an advertiser paying $14 per 1,000 plays might earn $28 a day, or $196 a week.

Click here to read more


Get Paid Every Time Your Website Is Seen


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