Internet Marketing Tips: Increase Page Views And Your Online Income

Four tips to make your website sticky so that your targeted website traffic spends time exploring your website, thus increasing your page views and online income.

Your website will only become successful when you can not only drive targeted website traffic to your website but persuade those visitors to remain on your site long enough to read your message and take action.

The more page views a website receives on a daily basis will often determine the level of success of that online business. If you are using a stat counter or Google Analytics on your website then your Unique Visitors count will increase by one when a visitor lands on your website. If that visitor goes on to view 2 or 4 inner pages of your website then your Page View count will increase by 2 or 4 respectively.

A visitor is only likely to take action if he is encouraged to spend time on your website. By enticing your visitors to visit other pages on your site is a way to make your website sticky and here are four internet marketing tips to increase page views and your online income.

1. Provide well written, unique and relevant content on your site.

Most surfers on the internet are searching for relevant, unique, high quality information. By providing them with the information they are looking for, will encourage them to explore your site further, take action there and then, or bookmark and revisit your site again. The search engines love unique content and this will help your site rank higher in the search engine results, thus attracting more visitors and increasing your page views resulting in more online income for you.

2. Your website copy should be simple and easy to read

Keep your website copy short, simple and easily readable by keeping the information concise and your paragraphs short. As many visitors have little time nowadays this will make it easier for them to scan the page and pick out exactly what they are looking for. They will not wade through long paragraphs padded with uninteresting information. If the style and content are good then they will usually read on to find what they are looking for.

3. Lay your information out with correct formatting and highlighting

A dull boring website with screeds of difficult to understand text will not encourage surfers to linger. Pay attention to the appearance and style of your website.

Highlight call to action points and areas of importance including keyword phrases. Don't cram all your information together and make use of white space as this makes it easier for a visitor to scan your page thus making your website sticky.

You can further increase page views by linking in your text to other pages of your site using words such as "click here for more info", "find out more"Free Articles, "read more testimonials here" and so on.

4. Add a site map and place article teasers on your main web page.

A sitemap not only helps the search engine robots navigate your website but also provides a quick and easy way for your visitors to find the information they are looking for.

You can also encourage click-throughs to other pages of your website by adding a teaser or excerpts from other pages on your site on your main web page.

These four internet marketing tips are ways that you can encourage your targeted website visitors to linger longer on your website and increase page views resulting in more online income.

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Cynthia Minnaar generates online income full-time from home. She invites you to visit her site for more internet marketing tips.

7 Basic Rules for Internet Marketing

Internet marketing strategies involve driving targeted (people who are interested in what you have to offer) traffic to your website, blog, or sales page.

That traffic then has to be converted into sales. This simple formula illustrates this process:

Traffic + Conversions = Sales

Keeping this formula in your mind will help you in your internet marketing efforts because you will realize that you not only have to generate traffic, but also turn those visitors into buyers.

Furthermore, here are 7 basic rules to follow when applying this formula. These rules are relevant to all forms of marketing but are especially important for online marketing where inexperienced people can "burn" a lot of money quickly and become very discouraged.

1. All marketing involves RISK.

Whether you are trying something new or "copying" a strategy that has brought good results for others, there is still an element of risk.

When speaking of risk, you tend to think of gambling which makes for an appropriate analogy here.

For internet marketing, we try to reduce the risk and swing the odds in our favour by doing keyword research, learning skills like ad writing, article marketing, and pay per click, and other general marketing activities such as knowing what your target market is interested in.

2. Test small first.

Reduce your risk by testing a marketing approach on a small scale first. If it works, then increase the scale and create momentum.

This is how to make money!

3. Be consistent.

Successful marketers do something to propel themselves forward everyday. That is their secret.

A good practice is to create a to-do list every night featuring 5 actions that you must complete the following day.

By doing this at night before you go to sleep, you engage your subconscious mind and the next day you will know what you have to do and be on target to complete these tasks.

This is a very powerful process. Try to do this, one day at a time, until it becomes a daily habit.

4. Set a budget.

Determine what you can afford to spend on advertising on a monthly basis. In this way you can set and manage your expectations.

This should also prevent you from trying things you cannot afford.

5. Diversify.

Spread your efforts as much as you can over many different sources. This will also reduce your risk and help you to discover what works.

Remember that if one internet marketing method that you try does not produce results, you have not failed. This just means that you are one step closer to finding something that DOES work.

6. Learn how to write effective copy.

The skill that will make or break you in internet marketing is copywriting.

It is especially important to learn how to write headlines. There is a ton of good information online that is free regarding headlines and copywriting. Just do a Google search.

7. Take action, test, and track.

Tracking is essential because you absolutely need to know the results of your marketing efforts.

Once you start getting results, you can employ simple tests to see if you can improve. Often this testing involves strategies that are free.

One such strategy that comes to mind is split testing. You can do this for free, and it can provide incredible returns. Generally speaking, split testing involves making slight changes to a landing page or adwords ad, often just the wording of the headline, and testing it against a current version.

I have seen very simple changes DOUBLE the productivity of an ad. It's not only amazing, but also a lot of fun! Marketing takes work. You simply cannot get something for nothing. Massive action creates massive results.

So take action and do not be afraid to fail. Remember to minimize your risk.

About the Author: Mark McCullagh is the author of the internet marketing strategies that work, especially for network marketing.