5 Reasons Why Social Marketing is a Must

In a Web 2.0 world, social marketing leverages your business with audio, video, and text. As an example, blogging may very well turn out to be one of the most ingenuous marketing strategies for anyone who has an online business and is willing to commit to its process.

Web 2.0 seems such an unlikely stratagem that many online marketers are still wary of using as a marketing tactic, much to their disadvantage. Statistics show that marketers who have embraced and adopted social marketing have experienced unprecedented success.

Here are five reasons why social marketing is important for your online business.

#1 Social marketing gets you the information you need

Social marketing is a popular and effective way of getting vital information that is essential to the success of your business. Social networking directories such as Netscape and Digg are increasingly gaining favor as an option for people across the globe to keep in touch with the latest happenings in their area of interest.

Want to measure your content's effectiveness? Try posting it to a Netscape or Digg like service. Blogging and submitting to pertinent social directories is an effective way of attracting and retaining important traffic.

#2 Social marketing is an easy and affordable way of directing & keeping traffic

Unlike conventional marketing, social marketing does not involve a huge marketing team or a prohibitive budget. As an example, consider the latest blogging tools. It only takes minutes to setup a WordPress blog and promptly bookmark top directories.

All you need to do is commit to updating your blog continuously with new and significant posts. A steady stream of interesting, relevant posts is a reliable way to sustain blog interest.

#3 Social marketing helps you develop a relationship with your customers

Developing interactive relationships with customers is crucial to the success of any business. Before the advent of social marketing, most online businesses had no dependable way of reaching out to customers either to prove their qualifications or to perform market research.

Blogging's interactivity gives online businesses the previously unavailable opportunity of earning customer's trust and increasing the chances not just for one time and repeat sales.

#4 Social Marketing is about the quality of traffic, not the quantity

Getting a mass of traffic to your site is irrelevant if nobody stays long enough to buy or download anything. Social marketing attracts pertinent traffic, gives potential buyers the opportunity to interact with the seller and voice their preferences. And, more importantly, allows buyers to interact with a related community, giving them the advantage of collective wisdom.

#5 Search engines love Social Marketing

When you blog around keyword-rich topics you attract the 'eye of the spider', which is always looking out for fresh, relevant and high-quality content.

Social media marketing is only the beginning of a long relationship with the open source web. Be willing to come aboard and expand your business.

Try out and find out these social networking sites

1. AdlandPro

2. MyLot

3. Apsense

4. Traffic Era
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3) Join in discussion groups related to your own interests
4) Maintain your own blog
5) Compete in weekly competitions for huge rewards
.....

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Pay-Per-Play is Ramping up

Things are getting very exciting as we get closer and closer to the official launch date of Pay-Per-Play on February 1st, 2008.

Pay-Per-Play have signed up over 24,000 core affiliate partners who were responsible for bringing on over 9,000,000 websites between December 6th and today. In all we anticipate our projected reach to be somewhere over 1 billion ad plays per month as verified by our 3rd party auditing company BPA Worldwide. That’s over 33 million audio ad plays per day. Revenue at $.02 per ad play (modest estimation) will be close to $700,000 USD per day… 35% of that revenue will go to PPP affiliates.

If you are sitting on the fence waiting for PPP to launch before recruiting website owners then you are giving your share of the pie away to someone else. I urge you to claim your piece of the pie while there is still opportunity to do so. There are over 180 million websites out there and we have only claimed 9 million of them. We still have a long way to go!

Good News…

Kelly K. Spors of the Wall Street Journal visited with Mike Knox for over 30 minutes to discuss PPP.

If you're not making money off your blog, 2008 might be the year.

As more people see potential in earning money off the Internet, there is a quickly expanding array of advertising services and tools for bloggers that go well beyond the standard pay-per-click text ads or display ads.

Many of the most widely used programs are adding features to allow users to customize the appearance and placement of ads on their sites. Some also are introducing newer money-making mediums such as audio and video ads.

"There's going to be a lot of new business models in 2008 that are geared toward more monetization," says Pete Blackshaw, executive vice president of strategic services for Nielsen Online, the Web analysis unit of the Nielsen Co.

Blog publishers could certainly use the help in making money. The vast majority of publishers make less than $10 or $20 a month through advertising, according to Internet-advertising experts. How much money is made through advertising on a site depends much on how much traffic a site gets, the trustworthiness of the content and how relevant the ads are to the visitors.

Audio and Video

Starting Feb. 1, San Diego-based V2P Communications is offering five-to-eight-second audio ads, called NetAudioAds, that will automatically play when a visitor lands on a blog or Web site. Publishers sign up for the free service and V2P then lines up advertisers, who bid on rates they will pay to have their ads played on a given blog. Bids generally start around $14 per 1,000 plays. Blog publishers get a 25% cut of the ad revenue.

About 25,000 publishers have signed up so far, says Michael Knox, V2P's co-founder, and several large companies and 2008 presidential campaigns have expressed interest in becoming advertisers through the service. A site that gets 2,000 unique visitors per day with an advertiser paying $14 per 1,000 plays might earn $28 a day, or $196 a week.

Click here to read more

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